Wondering what an ideal client is and why it’s important to have one for your business? On this podcast episode, Kadyn and I chat all things ideal client – how to nail down your ideal client, how to market to them and where to find them. Have a listen below.

0:15 – What is an ideal client?
2:30 – Why it’s important to have an ideal client
4:05 – Why your ideal client changes overtime
9:35 – Why you shouldn’t be afraid to niche down
10:45 – Creating a fake persona for your ideal client
14:30 – Figuring out how to market to your ideal client
17:03 – Creating passion projects to attract your ideal client

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