hey there!
i'm michelle parker, brand & logo designer and strategist.
my story
Curiosity is in my nature; it always has been.
Throughout high school, I took any chance I could to explore my creativity, taking both
photography and graphic design classes. Even though I felt curious, part of me never really understood or believed that art could be a career. By the time I entered college, I felt completely unsure of myself and what I wanted to do with my life. I, like many others, was raised with the conventional belief that a career needed to be built in the 9-5 corporate setting.
I decided to give architectural engineering a shot, where I realized the only part of engineering that I liked was drawing… which you think would have given me a clue as to where my true passion lay! I switched my major to marketing, envisioning myself becoming a marketing director in a fancy corporate gig. In my final year of college, I took both advertising and branding courses and discovered my true passion… I then became obsessed with working for an ad agency.
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After college, I ended up accepting a job designing for a law firm. Isn't it funny how you think you have the perfect plan, and God says, “Nope, not what I had in mind, Michelle!” I started to learn more about my passions and switched jobs about a year later. I learned a lot at this next job too, but again, it just wasn’t the work or atmosphere I’d envisioned for myself.
Throughout each of these corporate jobs, I was using my free time for something else… to build my experience as a brand and logo designer. I started designing logos and websites for friends and family. I kept this as a side hustle until a friend referred me to someone I didn't know, who asked to see my website and portfolio. I quickly threw together a site overnight and created a few mock-ups for my portfolio… Sometimes you gotta do what you gotta do!
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After booking this first major gig, I realized that I could turn my side hustle into a real business. I started advertising my services and exponentially grew my client base. Two years later and here we are! This journey has definitely been a tough one, but I wouldn't have it any other way. When I finally embraced my artistic, curious nature and followed the entrepreneurship path, I found my groove as a logo and brand designer.
The number one thing I learned? You can do things your own way… and art most certainly can be a career.
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fav football team
new orleans saints
fav coffee drink
iced coffee with almond milk
fav tv shows
westworld
queer eye
the good place
fav holiday
christmas!
fav workout
barre & weightlifting
fav happy
hour drink
anything with bourbon
