Because you deserve for your business to rise above the noise of branding trends (and trending audio), so you can finally attract the right clients with ease – and stop being constantly plugged in.
One day, it’s muted neutrals. The next, bold colors. You’ve changed your fonts more times than you can count, and every new template feels like the solution – until it doesn’t.
(And really, you just want to stop worrying about this stuff and actually feel successful in your business)
Here’s what all the template shop & Pinterest inspo won’t tell you:
A timeless, profitable brand is built on strategy and intention – not ever-changing trends – which means that it needs to be custom-crafted for your business and goals if it’s going to help you reach them.
Marketing stops feeling like a full-time job because your visuals do the heavy lifting, attracting the right clients before you even say a word. You’re no longer second-guessing every post, wondering if it “looks right” – you just show up, knowing your brand is working for you.
I’m here to design a hand-crafted, obsession-worthy brand and website that do the talking for you – so you can spend less time fixing, tweaking, and overexplaining, and more time actually enjoying your business and life.
“Michelle has a way of capturing EXACTLY the vision I have in my head (as well as the vision I am TRYING to find in my head), and bringing it to life. Having a brand that speaks truthfully and authentically to my brand is so special, and helps me to convey my message in a clear, honest, and coherent way! She really went above and beyond to create a one-of-a-kind design for my life’s work - I am SO grateful.”
Your brand and website work together to shape how clients see, trust, and connect with your business – which is why designing them together is the move if you want to build a trusted brand reputation that helps you book more clients with less effort.
A versatile collection of logo variations, designed to adapt seamlessly across every platform - from your website header to social media, packaging, and beyond.
A thoughtfully crafted selection of colors and fonts, designed with both aesthetics and psychology in mind - so your brand always feels cohesive, intentional, and instantly recognizable.
Bespoke design elements that bring personality and depth to your brand - making your visual identity impossible to replicate, and always uniquely yours.
Your new custom-crafted guide for making it effortless to stay on brand - so whether you’re designing a social post or handing things off to a team member, everything looks polished and cohesive.
Launch your new brand identity seamlessly across *every* platform with custom profile pictures, cover images, and Instagram templates. You’ll also receive your choice of one additional piece of marketing collateral (like a business card design).
If you’re doing it, I’ll design it - I love creating custom business cards, packaging, social media templates, course visuals, and more. Ask me for details on our consultation call!
Designed on Showit, Squarespace, or Wix, seamlessly integrated with your brand visuals, and optimized to look perfect on all screens – no matter the size. Additional page designs available upon request.
Includes mobile responsive design, image optimization, and simple page titles & descriptions.
A visual guide for planning a brand photoshoot aligned with your new brand identity, for use with your photographer (if you’re planning to take fresh photos for your website).
A recorded video walkthrough of your website, to teach you how to make simple changes - plus two weeks of tech support post-launch for small tweaks and questions.
Every logo, illustration, pattern, color, and font selection you need to create a brand that speaks for itself—effortlessly building trust, recognition, and a cohesive visual identity.
Already have a brand identity? I’ll help you bring it to life with a custom Showit, Squarespace, or Wix website that feels seamless, functions beautifully, and guides your clients exactly where they need to go.
“Since [working with Michelle], my business has experienced tremendous growth. Having a cohesive presence on social media, listings, mailers, etc. keeps me on track to express exactly what my message, tone and overall mission is. I still look at my logo and think "omg that's me!" – I love it just as much, if not more, than the day I first saw it.”
Regaining time, margin, and breathing room in your schedule - no more spending hours picking colors for posts that flop, or second-guessing your website.
Booking more clients who already trust you – so you spend less time convincing and converting, and more time doing what you love.
Increasing your prices – and your revenue – with a brand that reflects the level of expertise you bring to the table, increases inquiries, and supports your shift to premium pricing.
Feeling in control of your business’s growth, with a brand and website that give you the confidence you need to show up in your business and online.
Click through to see how brand & website design helped Jen double her monthly bookkeeping clients, increase her prices, leave her corporate job, and build a team she’s *obsessed* with.
Meet Jen, a corporate-savvy accountant turned small business bookkeeper. She founded her bookkeeping business in 2019, and wanted to grow her business to help small business owners pay themselves for their own work – but despite her expertise and experience, she struggled to book enough clients to take her own business full-time.
We worked together to launch Jen’s new brand identity and custom website around year 4 of her business – and the results were immediate (and dramatic). Within one year of launching her new brand, Jen doubled her monthly bookkeeping clients - and her monthly inquiries for new clients. Now, she’s free of her corporate job, growing a team she loves, and finally enjoying the revenue and time that come with having a brand that speaks for itself.
“Michelle was so easy to work with, calm during my questions/changes, and gave so much clarification on her design decisions. Don’t hesitate a moment longer if you are considering her for your project!"
After you inquire, we’ll meet for a complimentary consultation via Zoom where you can share more about your heart for your business, what’s working (and what’s not), and get answers to any questions you have about what it’s like to work together.
After we meet, you’ll receive a custom project proposal with recommended design packages. Once your contract and initial deposit are complete, I’ll send over everything you need to get started - clear next steps, timelines, and a seamless onboarding process designed to keep things effortless on your end.
Before we dive into design, you’ll complete a brand questionnaire that brings clarity to your vision, values, and goals. This isn’t just about details - it’s about defining what makes your business unique, so we can convey it through design. By the end, you’ll have a clearer direction, and I’ll have everything I need to create designs that are intentional, lasting, and aligned with your work.
With your creative direction in place, we’ll bring your brand to life - starting with a carefully crafted concept that aligns with your vision and resonates with your audience. You’ll get a first look at your brand’s core design, with space to refine and perfect the details.
From there, we’ll finalize your complete brand identity, ensuring it’s not just beautiful, but functional, strategic, and built to last. If your project includes collateral (like business cards, brochures, and social media templates), we’ll design pieces that seamlessly integrate with your brand - so you have everything you need to show up consistently and confidently.
Once your brand identity is finalized, I’ll design a website that’s as strategic as it is stunning - built to call in the right clients, elevate your credibility, and make booking effortless. I’ll handle all the technical details of connecting your domain and record a custom video tutorial, so you can easily make small changes as your business grows. All website packages come with 2 weeks of tech support for any tweaks/questions.
Surface-level branding might feel good at first, but a truly strategic brand gives you longevity, clarity, and confidence. I take the time to understand not just what you want your brand to look like today, but how it should grow with you – so you’re not constantly tweaking, second-guessing, or feeling like you’ve outgrown it before you’ve even had a chance to settle in.
That’s also why each brand I design includes custom illustrations and hand-crafted patterns – adding depth, personality, and flexibility that a logo alone can’t provide. When your designs themselves go deeper, your whole brand feels richer, nuanced, and more recognizable.
Your only job? Show up with an open mind. Whether you have a clear vision of what you’d like, or no idea where to start, I’ll guide you through a seamless process to uncover what feels like you.
My job? To help you find clarity, blend your unique style with what speaks to your dream clients, and create a brand that connects you both.
Whether that’s through bold colors, refined lines, or a design that simply feels right (even if you can’t put it into words yet) - every choice is intentional and crafted to inspire trust in the people you love working with.
Specifically, decisions like what to do with your freshly-free Tuesday afternoon now that you’re not spending hours on posts, what hobbies you’re going to pick up on your work-free weekends, and how to allocate your reliable revenue (strong vote for more e-books, but you do you).