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free branding checklist

Using         Design Expertise to Share the Story Behind          Brand

Our

Your

DONE-FOR-YOU BRANDING & WEB DESIGN SERVICES

One that should be aligned with the values, offerings, and goals you have for your business. So we take a highly personalized approach to extract the unique details of your brand and infuse each element with meaning and intention.

We also know you want professional guidance, reliable communication, and quality output. Not to mention, your perfected design files in hand and ready to implement in a reasonable amount of time, for a reasonable amount of money. You can believe us when we say, we’ve got you covered!

As a client shared after working together:

A brand is more than cohesive colors and beautiful logos.

It portrays                 a vibe.

a feeling,

01 - Brand Design

Your brand is the first thing potential clients and customers see when interacting with your business. This is a complete branding package, equipping you with everything you need to nail the first impression - and each one after that.

Package includes:

  • Client Brand Analysis Questionnaire
  • Moodboard
  • Comprehensive Brand Strategy Session
  • Primary & Secondary Logos
  • 2-4 Submark/Tagline Logos
  • Custom Pattern Design

WE’RE A PERFECT FIT IF YOU’RE READY TO:

  • Stop stressing over DIY designs that don’t measure up to the quality of your services
  • Feel equipped with all the necessary elements and file types to showcase your brand effectively and consistently
  • Gain complete confidence in your visual identity
  • Social Media Profile Image Graphics
  • 10 Customizable Instagram Canva Graphics
  • Color Palette
  • Font Suite
  • 1 Piece of Marketing Collateral
  • Custom Brand Style Guide PDF

timeline

4 to 6 weeks
(Booking 1 to 2 months out)

REQUIRED TO BOOK

Signed contract
& 50% deposit.

The Fine Print

package option

Mini Brand Package also available. Please inquire for details.

TAKE YOUR BRANDING FURTHER WITH

Fully Custom Add-Ons

Our design capabilities extend to include all kinds of packaging, print, and digital collateral. If you need something designed, it’s more than likely we can do it. These services are available à la carte to add to your branding package, or to book separately when/as needed. We’re happy to provide continued and ongoing design support for your business!

How it Works

THE BRAND DESIGN PROCESS

01 - Strategy

After booking, we ask that you complete a detailed Brand Analysis Questionnaire. We then discuss it together during your Comprehensive Brand Strategy Session to officially begin your project. From there, we get to work on the preliminary moodboard and color palette to establish the overall direction, look, and feel of your brand.

02 - Design

Once the moodboard and color palette have been established, we move into the design of your logo suite, followed by any included patterns or illustrations that further reflect the brand energy and vibe. Everything is presented to you for feedback and revision to ensure it’s absolutely perfect.

03 - Implementation

As each element has been created and approved, a Brand Style Guide PDF is created to list out your color codes, font names, and best practices, ensuring cohesiveness moving forward. You’re also provided with custom social media graphics and the marketing collateral piece of your choice. Finally, everything is ready for use!

start here

"I am starting a new business and, as many of you reading these reviews know, it is overwhelming with a never-ending to-do list. Having a cohesive brand and beautiful designs tremendously reduces that burden. I feel so much more confident and secure going into this new venture thanks to Michelle. As someone who knows nothing about design, I was grateful for her streamlined approach and process. I haven't opened my business yet, but I can already tell you it was 100% worth the investment!"

"I feel so much more confident and secure going into this new venture"

- Kelli-Jo Richard / The REservoir Chiropractic

02 - Web Design

A professional, mobile-friendly, easy-to-navigate website is a non-negotiable in today’s world. And we’re not just saying that because we’re web designers! People decide within about 5 to 8 seconds whether they’re in the right place. The biggest factor in that? The design of the website. If you’re not happy with yours or know you your virtual storefront could be a lot more effective, we’re here to make it happen. 

Package includes:

  • Client Website Analysis Questionnaire
  • Comprehensive Website Strategy Session
  • Coming Soon Landing Page
  • Custom Website Design
  • Domain Set-Up or Connection
  • SEO and Proper Upload of Photos to Maximize Website Loading Speed

WE’RE A PERFECT FIT IF YOU’RE READY TO:

  • Stop fumbling your way around a website builder, wasting time, and never feeling satisfied with the outcome
  • Have a website that increases leads and earns new business
  • Feel proud to send potential clients/customers to your beautiful and well-designed website
  • Contact Form Set-Up
  • Email List/Freebie Set-Up
  • Mobile Friendly
  • Website Tutorial Video Recording of How to Make Edits
  • Tech Support for 30 Days Following Launch

timeline

4 to 8 weeks
(Booking 1 to 2 months out)


REQUIRED TO BOOK

Professional branding, a signed contract & 50% deposit.

The Fine Print

How it Works

THE WEBSITE DESIGN PROCESS

01 - Strategy

After booking, we ask that you complete a detailed Website Analysis Questionnaire. We then discuss it together during your Comprehensive Website Strategy Session to officially begin your project. You will then provide us with all of the images and copy (the words/text) to be used throughout your site and we get to work! 

02 - Design

We begin the design portion by creating and launching a Coming Soon page. From there, we’ll design the homepage and send it to you via PDF for approval. Updates are then provided page by page, while making any requested changes throughout. With the full design and revisions completed it’s off to our trusted developer to quickly bring it to life.

03 - Implementation

Once development wraps, you will receive access to your beautifully designed website along with a personalized video recording, demonstrating how easy it is to make edits and swaps throughout your site. We’ll get on a final Q&A to ensure you’re ready for launch, followed by tech support for 30 days post-launch. Voilà!

start here

"Michelle made this entire process so easy for me! She took my very quirky branding and just made it come alive in my new website without much direction at all! Seriously, I told her "you do you," and just look at my website now. She's been beyond helpful with everything in the process and understood that a quick and efficient turnaround was #1 for me and my business so she took on a couple of extra tasks for me that maybe didn't even technically fall under her umbrella! She obviously just wanted to make me and my brand happy and she done just that! If you're worried about the amount of investment you'll be putting in, don't think about it for one more minute! Michelle's value is beyond what I paid her in dollars and I'm pumped to have her in my arsenal now for future projects!"

“I've already received twice the amount of inquiries I was receiving before and it's all because of her genius!”

- taylor / the floral eclectic

FAQ

you've got questions. We've got answers

When can We sTart?

We typically book out 1-3 months in advance for branding and website projects. The sooner you reach out, the better. We'll discuss the timeline on our free discovery call.

How long does the process take?

For the Branding Package, we can expect to work together for 4-5 weeks. Website projects vary based on the project scope but typically, a website can take 4-8 weeks to complete.

How do we get started?

Head on over to our Contact page to fill out the application and schedule your free discovery call. We'll go through details and more information on the call. If we're a good fit, we'll get you on our calendar and you'll put down a deposit to secure your date.

Do you offer payment plans?

Projects require a 50% non refundable deposit to book and secure your project date. The remaining amount can be broken up into payments during the duration of the project. Otherwise, you'll pay the remaining 50% at the conclusion of the project, prior to files being delivered.

What isn't included in your pricing?

We do not like to limit our creative freedom to only using free font options. Should your project use a premium font, you will be responsible for purchasing the font license. But don't worry, these are typically cheap (like under $30). Website hosting and website subscriptions are not included in the website packages. Any additional revision rounds that are not included in the package will be charged at an hourly rate of $150.

HOW DO I KNOW WHETHER IT’S A GOOD INVESTMENT?

Branding is one of the best and wisest investments you can make in your business, and it can be earned back in a couple of months’, if not weeks’ time. Not to mention, bad design can cost your business a lot more! That being said, our branding and website design projects begin with a discovery call for a reason. If we don’t think it’s a wise investment for your particular business at this time, we’ll certainly be honest with you and provide alternative suggestions instead. 

Explore Past Projects

BROWSE PORTFOLIO →

Our style is clean, modern, and always tailored to yours. We love infusing each project with meaningful surprises and unique customizations that further the brand story and deepen your audience’s connection to it.