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Hi, I’m Michelle –

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And I want to help speed up your business’s growth, so you can slow down the pace of your life.

What’s an Ideal Client?

Wondering what an ideal client is and why it’s important to have one for your business? On this podcast episode, Kadyn and I chat all things ideal client – how to nail down your ideal client, how to market to them and where to find them. Have a listen below.

0:15 – What is an ideal client?
2:30 – Why it’s important to have an ideal client
4:05 – Why your ideal client changes overtime
9:35 – Why you shouldn’t be afraid to niche down
10:45 – Creating a fake persona for your ideal client
14:30 – Figuring out how to market to your ideal client
17:03 – Creating passion projects to attract your ideal client

If you’re liking the Double Shot of Branding podcast, be sure to hit that subscribe button in Spotify and give us a review on Apple Podcasts!

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BEHIND THE BLOG

Hi, I’m Michelle - bread-baking, toddler-parenting brand & website designer.

I believe your business deserves better than a generic brand that keeps you fading into the background (while you constantly hustle at the forefront of your business, trying to book clients and make money). 

I’m here to create a custom brand and website design that yes, you’re obsessed with – but that your dream clients are obsessed with, too.

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