The Modern Woman

project scope

Branding Identity

The Modern Woman is an OBGYN clinic located in New Jersey ran by Diana Huang, MD, FACOG. The goal of this brand project was to create a feminine brand that didn't utilize your typical bright and pinks and purples that most OBGYN clinics use. We wanted a really elevated and elegant look and feel to the brand. We utilized shades of muted pinks and greens with luxury looking typography.